Introducing our Spring campaign.

Last year we spent summer in JHB. This season 031 called and we answered. Durban dressing – it’s a state of mind perfect for an impending spring and the optimism that comes with it. As wardrobe updates go, the 031 look is as effortless as it is stylish. Scroll for deets.


Start from the bottom. In menswear, there are plenty of updates to the classic white sneaker, be it a pop of colour or chunky silhouette. Meanwhile, flats in womenswear feel new-season fresh in a stark monochrome palate. You might be feminine stripe kinda gal, or a sporty slider. We’re here to remind you that it’s okay (actually encouraged) to be both.


Last Autumn saw the large-scale comeback of suit dressing in womenswear. Reinterpreted for spring, that means a polka dot power blouse, masculine block heel courts (with gorgeous decorative metallic detail), and high waisted pin stripe stirrup pants. The 031 mentality means inserting something a bit more casual – cropped jeans or a romantic blouse – to refresh the looks. The feminist mindset behind it needs no updating.

The menswear trouser game is changing into something far more colourful and optimistic than the blacks, greys and navy you’re used to. Go green, orange, pink, or blue – the silhouette is sporty as ever and ready for action. Don’t forget the socks and sneakers. Expect many more 031 style moments to roll in over the new few weeks. We’ll keep you posted – have a bunny chow while you wait.