What is it about millennial dressing that people find so intriguing? Maybe it’s an economic thing: millennials are the future and so it makes good business sense to sell them things. It might be a sense of mystery: because millennial style is current and still evolving, it has not yet been fully defined.

One thing about millennial fashion is already clear and unlikely to change – a sense of effortlessness. Take these amazing humans photographed for The Thread in Johannesburg’s Braamfontein. The cool factor is there – no doubt about that – and although there’s certainly nothing sloppy about these looks, there’s an appealing simplicity that feels both modern and timeless.

Photographed by Ben Moyo

Stylist Khaya “Kai” Mavuso puts a tonal spin on suit dressing, adding a coat, waist bag and chinos to the mix. The cool colour palate and slightly oversized fit feels post-normcore and conscious of fashion both from today and yesterday. This is more than a man in a suit.


The millennial take on all-black-everything, curtesy of entrepreneur Dillion Phiri. A slight utilitarian feel with the shirt, and a great pair of sneakers are essential. What really pulls it all together is the statement tote bag: it’s bold, yes, but it’s equally relaxed.


Proportion is important. Tight fit has a place in athleisure, but not in day-to-day wear. Digital marketer Xing Tay styles straight leg denim and a wide-cut jacket to perfection by adding great accessories and being mindful of elements like colour and length.


Millennials are moving womenswear away from figure hugging dresses towards something more androgynous. Often, it’s supposed to be slightly frumpish. As model Katlego “Kat” Gordana shows, you need only add a small statement piece like a pop of colour to prove it’s intentional.


A classic pair of Converse sneakers will always be there for you – keeping your look contemporary and ever so slightly retro. These receipts courtesy of creative director and student Kabelo Morekure (above) and graphic designer Mxolisi Moroeng (below).


The millennial answer to suit dressing: uniform-inspired looks. It could be print on print as demonstrated by designer Onke Mpokeli (above), or monotone as seen on designer Talent Mhlongo (below). Key to the look is a sense of consistency from head to toe. 


You can throw a bomber jacket over just about anything, thanks to the millennial athletic aesthetic. Actor/director Mfundo Dlamini is having a super current stripe moment.


Millennials remix the classics, giving them new life. Television producer Agnes Cheu layers a classic denim jacket over a clean white colour palette, effectively rendering it a statement piece.


When a millennial goes tonal, it includes a health drink. See artist Banele Khoza‘s khaki and green juice ensemble above. Model Luke Ncube (below) adds a print element with a subtle pop-of-colour tee.


Athleisure is getting bolder by the day. Bra top? Track pants? Sneakers? All the above? Take your pick. Artist Cherelle Martin proves you don’t have to choose just one.