Reebok, like all other big names in sport, has a long history of daring to do something different, going it alone and pushing its fans to believe in themselves. The name behind the Reebok brand is Joseph Foster from Manchester who pioneered spiked running shoes which was soon adopted by all British athletes. Fast forward to 1958 and the end of the J.W. Foster & Sons name. Looking for something that denotes speed and agility, they settled on Reebok. A little known fact: Foster's grandsons found the word 'rhebok' in a South African dictionary their grandfather had won in a race as a boy. As you may know, the rhebok are known for their speed.
The strong fitness brand we know today, came about after Reebok took the decision to move away from its sports heritage. But its passion for sports and fitness still underpins everything this leading global sportswear brand does, whether its for high-powered athletes, weekend joggers or sunrise yoga. In 1982, Reebok also became the first company to make trainers specifically for women, making it fitting that the face of its 'Be More Human' campaign is Wonder Woman, Gal Gadot. That was the first step in Reebok's repositioning to a fitness/street culture/casualwear label. Rappers such as the legendary Redman, who proudly proclaimed 'don't have a car, but own a pair of Reeboks’ in 1992, have also contributed to Reebok becoming a staple in street culture.Reebok has also signed a deal with legendary rapper, Jay-Z. Today, Reebok is an all-round sportswear company with fitness, running and Crossfit clothing and footwear in its stable. This includes T-shirts, hoodies, pants and women's training tops as well as sports accessories such as gym bags. Shop Reebok on Spree to get your next pair of must-have gym attire.